Spark Traits

Privacy

Last updated November 10, 2026

Spark Traits is a free personality and work profile. This page explains what we collect, why, and what you can do about it.

Your answers

Your answers to the 60 statements are scored in your browser. While you take the test, your progress is saved in your own browser so you can pick up where you left off. We don't see your answers unless you choose to unlock your full report.

When you unlock your full report

If you enter your details to unlock the full report, we receive your first name, email, optional role, your five trait scores, your profile type, your top work drivers, and whether you asked for a free debrief. We store this in our customer database (HubSpot) so we can send you your results, follow up about them, and arrange a debrief if you asked for one.

Email

We'll email you about your results and send occasional ideas about working styles. Every email has an unsubscribe link, and you can opt out at any time.

What we don't do

Your choices

To see, correct or delete the information we hold about you, email hello@sparktraits.com and we'll take care of it.

The science

The trait statements come from the public-domain International Personality Item Pool (IPIP) Big-Five Factor Markers. Scores show where you fall on each scale based on your own answers. They are not percentiles compared with other people.